The processing of your personal data is based on your consent when you agree to receive promotions from us and from other H&M Group brands. What is the legal ground to process your personal data? Any social media or communication service provider is responsible for their own personal data processing activities.Įxcept as explicitly stated herein, we never pass on, sell or swap your data to any third parties.
We will use a hashing technique to make sure we handle your data in a secured way. To do so we will match your contact details for instance email address with the social media platform such as Facebook, Google, Snapchat etc. To be able to provide you with promotions in your personal social media feed we will use listing-services such as custom audience. Data will also be shared, when necessary, with third party communication providers, media agencies and technical suppliers for analytics, content creation and distribution. We may share your personal data within the H&M Group. To keep you updated about the use of “cookies”, please check out our Cookie Notice here. We may also use data from web site “cookies” (first- and third-party cookies), pixels and plug-ins and similar technologies tracing the websites you have used recently, your clicks and likes. We use target group definitions on the basis of general demographic details, behaviour, interests and connections. Personalisation also comes through analyzing and predicting aspects concerning your interests, preferences, behavior etc., by making use of a combination of data about you such as your personal details and shopping history as well as data from third parties.įor social media advertising we use target group definitions provided by the social media platform provider. In order to make promotions even more relevant to you we may personalise the content before we send it based on what we know (or perceive we know) about your interests and preferences. If you have chosen to receive promotion through SMS, then we use your phone number to be able to communicate with you. To be able to identify you in these different channels we use your name and email – address. If you are a user of a social media platform you may even hear from us in your feed.
We will communicate with you either through email or text-message, or in your Brand account where our promotions will be displayed in your web browser. Upon your request we will process your personal data in order to provide you with promotions from us and from other brands of the H&M Group.
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